Kaizer Chiefs Marketing and Commercial Director Jessica Motaung explained why Chiefs choose Kappa
According to Jessica Motaung, there was intense rivalry to become the club’s new supplier of kits
Ultimately, Chiefs decided to partner with Kappa in a reunion with the Italian sportswear company.
Although Castore and Company was reportedly in talks with Kaizer Chiefs, Motaung declined to identify the other companies competing for the agreement.
“We’re very fortunate to have a very strong brand that attracts many sponsors and in the kit space we were fortunate to speak to a number of sponsors who were interested,” Motaung said on Metro FM Sports.
“Obviously we made sure we negotiated with a partner we felt best fitted and that understands where we’re going.
“But certainly I must say thank you to all the partners and we know them who wanted to speak to us and partnering with us but we needed to choose a partner we felt was the best fit,” she added
“Kappa, like Kaizer Chiefs, is a unique brand of style and class and one of the key players in the global football kit space,” Motaung said at the announcement.
“Kappa have had great partnerships with some of the world’s leading football clubs, as well as a number of local teams over the years.
“This deal is not only an acknowledgment of our past but also an exciting leap into the future for the club.”
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